L\'olfatto, associazione di olfatto e tatto è una sensazione importante che alcuni chef stanno cercando di recuperare... La strada dell\'olfatto ha portato Alajmo a sviluppare, dopo lunga sperimentazione con il maestro profumiere Lorenzo Dante Ferro una serie di essenze spray da utilizzare in cucina...

Il Maestro Profumiere apre le porte del suo laboratorio magico....Intervista da Davide Rampello

http://food.theatlantic.com/abroad/is-massi-alajmo-italys-best-chef.php

Massimiliano Alajmo punto sull\'olfatto e con un maestro profumiere individia gli aromi da spruzzare sulle pietanze

Kylie Minogue reminisces about the evocative smell of baby powder..."I am always buying home fragrance on my travels. There's a great range of tiny yet potent room sprays from Lorenzo Dante Ferro in Italy."

19:00 MASSIMILIANO ALAJMO / LORENZO DANTE FERRO LE CALANDRE, Sarmeola di Rubano (Italia) In Essentia: L'expressione interiore dell'ingrediente. Rombo con sapori di verbena. Immacolato.

Nasi si diventa e non solo... l'Accademia del Profumo è stata costituita nel 1990 per promuovere il profumo e i suoi valori storici, culturali, artistici e sociali e per accrescere il ruolo e il prestigio dell’industria del profumo.

Di maestri profumieri nel mondo se ne contano un centinaio, Lorenzo Dante Ferro è uno di questi...

Many a question has been brought to our attention as to why our fragrances are so frightfully inexpensive. Lorenzo Dante Ferro has one, exclusive sales-point in the entire world where we receive visitors and clients from all over. This was a choice we made from the very day our doors opened in 1982 knowing that we intended to create a private client portfolio of perfume aficionados who would actually be willing to travel to purchase our fragrances. This after all my dear friends, is what true niche market perfumes are all about: Travel and Mystique. Over the years, these visits to our studio have become a pilgrimage of sorts. Depending upon where you live, it can be quite a long trip to reach us: roughly an eleven-hour flight from San Francisco to Venice plus the drive to our studio, a five-hour drive from Rome or Vienna, a seven-hour drive from Zurich and an eight-hour flight from Manhattan plus the drive in from Venice airport, to mention only a few of the trips our beloved clients take to purchase their favorite perfumes. We recognized that this could be a sacrifice indeed, so from the very onset, we decided to reward our fragrant travelers with perfumes of great beauty at dazzling-low prices and dedicate our time unselfishly to them upon their arrival. Now, how can we actually manage to keep such low prices? ● Each fragrance formulation has a specific cost price, given by the ingredients they contain. At any given moment of the year, the costs of natural raw materials may fluctuate, even with great frequency, but this has never stopped Lorenzo Dante Ferro from utilizing essential oils of great quality. He is a creative Master Perfumer who enjoys the rare luxury of working for himself. Instead of having to focus his energy on spiraling the costs of his formulas downwards to meet price limitations for mass-market distribution, he has the unique privilege of concentrating his efforts towards achieving beauty when creating to add new perfumes to his own personal line This is the opposite of general perfume industry operations, where a perfumer is required to work towards a kilo/pound price. Artistically speaking, this can be rather stifling: comparable to requiring an artist to paint while wearing sun-glasses and hand-cuffs and limiting his palette to the colour blue. Although these perfumers are certain to produce something of intrinsic value or perhaps even reach a measure of commercial success, they personally have yet to experience the beauty of freedom in perfume creation. As a consequence, their products without a doubt are destined to become a reflection of this economic cage. In fact, thousands of perfumes that have come and gone over the past years are an uneasy testimony to this observation. ● At Lorenzo Dante Ferro, we have our own design atelier for packaging. You will notice, that our fragrances all have the same packaging. The reasons behind this are twofold. The first being that this style of packaging was developed to create a culturally recognizable form (a book) which would not place limits on a growing perfume collection but would actually help to streamline our production, while encouraging Lorenzo Dante Ferro to create endlessly for his own collection. Secondly, one style of packaging would serve to remove the packaging “blinders” from our clients who, in the past, had made their choices based on the association of colours, boxes and bottles: never exclusively on the fragrance. Their choice had been based on preconceived notions of what the fragrance could probably smell like suggested by the packaging visuals so they were never truly free when making their perfume selections. The simplification of our packaging has been a success throughout the years: a book demands the greatest of acknowledgment and the greatest of respect, be it written with words or the essence of words. ● The price of each bottle of fragrance you purchase from Lorenzo Dante Ferro, does not include the costs of: sales agents, distributors, retail-sales points, television and print advertising, royalties and licensing fees nor samples and promotional campaigns. Most importantly, the price of each bottle does not contain the cost of Lorenzo Dante Ferro's time. He has dedicated this most precious ingredient whole-heartedly to his personal perfume creations, to the joy and satisfaction of those who know and love his fragrances. If we were to add all of the costs listed above, ours would be one of the most expensive perfume collections in the world today. ● It is virtually impossible to try our fragrances without coming to the studio or purchasing one on-line. To invite you to do so and limit your financial risk, we have maintained our ecommerce prices in conformity with our Creative Studio prices. It is our desire that all of our mail order clients share in the same price privileges enjoyed by those who have the fun and good fortune of purchasing a plane ticket for Italy. If you are truly a lover of fine perfumes, it is possible to be thrilled many times over with a minimal purchase when shopping at Lorenzo Dante Ferro. So don't be suspicious about our prices, be happy. You don't have to spend a million to smell like a trillion! Cindy Zach Ferro

Il profumo sottolinea la personalità...

Design-A-Vivre: Articolo e Intervista da Laura Giugiaro

Il Naso più conosciuto d'Italia Testo: Rebeka Legovic Fotografie: Astoria Arhiva

La gente d' oggi nello sforzo di migliorare la propria qualità della vita e di conseguenza la propria posizione sociale è disposta a dedicare molte ore per rendersi fisicamente più attraente, socialmente più visibile e culturalmente più attendibile. Talvolta sconvolge i propri programmi pur di trovare il tempo per frequentare palestre, corsi di lingua straniera o corsi culinari che ne faranno, forse, degli apprezzati gourmet ma, nel contempo, stà diventando, suo malgrado, povera sensorialmente perché il mondo, ormai, si concentra sempre più sull’aspetto visivo delle cose. Se l’uomo è un animale sociale, perché presta così poco tempo e considerazione al miglioramento del suo senso più primitivo: l’olfatto? Come riuscire a far capire che è proprio questo il Senso preposto a percepire continuamente, e che rappresenta la chiave adatta per aprire la più remota stanza dell'anima in ognuno di noi? Noi che giudichiamo molte cose dai vari profumi ed odori che annusiamo, restiamo poi senza parole quando dobbiamo descrivere quello che percepiamo. Fondamentale è la spinta iniziale, se intendiamo migliorare le nostre capacità olfattive e la nostra memoria, imparando a decifrare e apprendendo modi e maniere per descrivere quello che noi odoriamo, allo scopo di dare un valore reale alla qualità della nostra vita e se, in modo semplice, prestiamo più attenzione alle informazioni che il nostro olfatto raccoglie, possiamo iniziare ad apprezzare questa nostra abilità di formare un giudizio immediato ed istintivo arrivando così a descrivere i profumi attraverso parole che definiscano anche colori ed armonie; possiamo, inoltre, approfondire la nostra conoscenza della psiche umana e scoprire che il naso è molto di più che una semplice protuberanza del viso. ©CMF

IL PERSONAGGIO: CINDY ZACH FERRO

Ci vuole l'abilità di un "architetto olfattivo" italiano come Lorenzo Dante Ferro per inventare un profumo esclusivo peril miliardario Hammer e chiamarlo "Vinci" come il codice leonardesco che Hammer possiede.

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Lorenzo Dante Ferro si racconta a Famiglia Cristiana

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Lancio Profumo POWER

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Lorenzo Dante Ferro intervistato da Topolino

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